If you want to branch out from your current marketing channel, email marketing might be a great option for your business. One of the top advantages from using email marketing is the lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a billboard, magazine, television channel, etc. Additionally, there is a small overhead for sending thousands of emails at a time – however these costs are far lower than what you would expect to pay if you were

The  key principles to get your message out to an engaged audience

With high response rates, email marketing is one of the most effective channels for businesses. However, there are some limitations to what can be sent. Just because someone has signed up does not necessarily mean that they are an active consumer of that business’s emails, which limits the inclusion of promotional phrases or imagery in messages.

With email marketing software, you can grow your content and acquisition list organically which bodes for more positive results. Buying lists will only lead to disappointed customers and damaged brand identity.

Develop targeted content

Cheap marketers want to spend their budget on people who are interested in their companies, but they can go one step further for tighter targeting.

If your company is only located in certain areas of the country, you can send email offers to prospects in those locations. If your company is having a sale on sports goods, it can be set up so only shoppers who have shown an interest in sports are contacted.

Thanks to email list segmentation, marketers can now engage prospects in a way that’s more relevant. Marketers who incorporate personalized messages in their campaign see improved engagement rates and company success rates, especially when they take advantage of audience segmentation and personalized messages.

Drive revenue

Marketing week reports that email has substantial earnings potential and is the most used channel for marketers

Email marketing is the best way to take advantage of impulse buying. You don’t need to work with other platforms which offer customers an easy buy within two clicks of the button. When there is a desirable call to action and link to checkout page, you can easily reach your advertising goals.

There are many articles, both on Moz and online, about psychology in email marketing. These include one of our most popular pieces of content – The psychology behind creating successful email marketing.