The big question is what is the benefits of email marketing? For a business yet to start utilising email campaigns, you really should. Because email marketing is ranked top on every marketing channel and as a medium it that constantly brings in highest ROI, as compared to other various channels.
Email marketing/ email campaign is utilised by lots of businesses of various sizes all over the world. But for those who really isn’t conversant with this channel of marketing may not really understand why its popular amongst several companies in variety of industries and businesses.
If you want to branch out from your current marketing channel, email marketing might be a great option for your business. One of the top advantages from using email marketing is the lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a billboard, magazine, television channel, etc. Additionally, there is a small overhead for sending thousands of emails at a time – however these costs are far lower than what you would expect to pay if you were
The key principles to get your message out to an engaged audience
With high response rates, email marketing is one of the most effective channels for businesses. However, there are some limitations to what can be sent. Just because someone has signed up does not necessarily mean that they are an active consumer of that business’s emails, which limits the inclusion of promotional phrases or imagery in messages.
With email marketing software, you can grow your content and acquisition list organically which bodes for more positive results. Buying lists will only lead to disappointed customers and damaged brand identity.
Develop targeted content
Cheap marketers want to spend their budget on people who are interested in their companies, but they can go one step further for tighter targeting.
If your company is only located in certain areas of the country, you can send email offers to prospects in those locations. If your company is having a sale on sports goods, it can be set up so only shoppers who have shown an interest in sports are contacted.
Thanks to email list segmentation, marketers can now engage prospects in a way that’s more relevant. Marketers who incorporate personalized messages in their campaign see improved engagement rates and company success rates, especially when they take advantage of audience segmentation and personalized messages.
Marketing week reports that email has substantial earnings potential and is the most used channel for marketers
Email marketing is the best way to take advantage of impulse buying. You don’t need to work with other platforms which offer customers an easy buy within two clicks of the button. When there is a desirable call to action and link to checkout page, you can easily reach your advertising goals.
There are many articles, both on Moz and online, about psychology in email marketing. These include one of our most popular pieces of content – The psychology behind creating successful email marketing.
It is easy to measure
If you’re looking to see what an email campaign is doing wrong, marketing software that tracks every clicks, open rates and conversions will indicate exactly what needs improvement. You can take those changes into place in a matter of minutes – which is way faster than changing advertising for print or the radio. Discover the key metrics for email marketing today.
Receiving a great offer from a brand can share it to friends with a click of a button. When a subscriber becomes a brand evangelist, they open up a new market for the company while focusing on expanding their tribe.
Social proof has become a huge influence for online selling in recent years. More and more we see brands cleverly utilising this tactic, and social proof is what turns the ‘website visit’ into the finally purchased consumer item..
Grow your audience and readership
What other marketing platform lets you instantaneously send a message to thousands of people across the world? Sure, social media can help you reach an international audience – but there’s no telling who’s actually reading the content.
The ten items listed below (for hyper-local and other benefits) will allow to bring your blog posts even closer to what you and your customers want.
Start Seeing Quick Results
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Get the most out of your SEO investment
In the competitive business world, results are what matter. With this in mind, most businesses invest in email marketing because of the fantastic return on investment. According to DMA research, the return on investment for email marketing is £35 for every £1 spent
The benefits of email marketing don’t seem to be slowing up. In a recent “online poll of marketers, 610 respondents representing B2B and B2C marketers from across the globe, including 249 from the U.S., 238 from the UK, followed by 42 from Canada. Beyond considerable growth potential, email also rated high in terms of return on investment (ROI) and predictability.
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