Your website is important. People won’t buy from you if they can’t find you! With our professional SEO services, it’s easy to get found when people are looking for a product like yours. Plus, with social media and other web crawlers, it’s easier than ever to reach your customer base on Google. If you want to know how to rank on Google and speak to customers in Google, consider Organic SEO Services and Local SEO Services for businesses.
The rankings you see on Google are free (aka “organic”) and determined by how your site ranks in Google’s calculations. To rank higher in these organic listings, it can be helpful to engage in SEO. SEO is the process of making sure your site appears at or near the top of Google’s organic rankings. It isn’t a one-size-fits-all plan though. The details depend on things like the client’s question, social media presence, website authority and more.
Paid advertising is when you buy visibility by targeting specific phrases and getting your site to show up at the top of search results. In Google, these advertisements are made through their Google Ads platform and are pay-per-click (PPC) which means that you only pay when somebody clicks on your advertisement and travels to your site. You decide when your site will show up online by bidding on specific keywords. For example, as a digital company we could bid on keywords like “website design” or “advanced marketing services” to get our ads to show up whenever someone searches for those same phrases in Google.
When a person searches for ranking of businesses in their neighborhood, the first result shown will be a list of businesses who match what they searched. This shows up with a guide annotation and includes details like location, phone number, and hours along with the company name and link to the website. Businesses rank higher on these lists when they have good Google My Business listings. By including FAQs and valuing photos, it is possible to make this an even better experience for your customers.
SO WHICH ONE IS MOST IMPORTANT?
With three different types of ways to rank high in Google – how can you choose which one is most important for your business? The short answer is that all of them are significant and there’s no way you can ignore them. Truthfully, in a perfect world, it would be great to rank well on the first page of search results for the keywords that are most important to your business while using all three methods. However, if you have a limited budget, you’ll want to put more time and effort into improving SEO, as this is typically more cost-effective than focusing on paid advertising. Obviously, whether or not you focus more time on SEO depends entirely on what type of marketing strategy suits your needs best and at what point in time in the company’s life cycle. For example, it might be a better strategy if you have a physical location that many customers come to in order to find relevant information quickly. In such an instance, investing more time and money in ranking very high in local searches may be the best option for your business.
For the best SEO, Paid Search and Local SEO promotions, work with a company that knows the accepted procedures for all three. To see how we can help you advance your business on the web, contact DPX today.