Brand Strategy
Positioning, voice and audience clarity before the visuals.
Brands That Stick
Branding & Creative Services in Lagos, Nigeria
Our branding and creative services give Nigerian businesses complete identities — brand strategy, logo and identity systems, brand guidelines, marketing collateral and launch assets. The Branding Basic package at ₦800,000 covers strategy through launch.
What does branding cost in Nigeria and what do you actually receive?
A full brand identity from DPX is ₦800,000 and takes roughly three to six weeks. It covers brand strategy, logo and identity design, a complete brand guidelines document, and the launch collateral you need to apply the brand consistently — so the result is a system your team can use, not a single logo file with no rules attached.
- Brand identity
- ₦800,000
- Timeline
- 3–6 weeks
- Includes
- Strategy, logo, guidelines, collateral
Your Story, Unforgettably Told
What you get
Logo & Identity
Distinctive marks with full identity systems around them.
Brand Guidelines
A rulebook that keeps every touchpoint on-brand.
Marketing Collateral
Business cards, letterheads, pitch decks and social kits.
Rebranding
Evolve without losing the equity you already earned.
Digital Branding
Consistency across web, app and social presences.
Deliverables
Everything included
- ✓ Logo design
- ✓ Brand identity systems
- ✓ Brand guidelines
- ✓ Stationery & collateral
- ✓ Social media branding
- ✓ Rebranding
The Process
From idea to impact in four steps
Brand Discovery
Vision, values, audience personas and market position — the strategy that every visual decision hangs on.
Strategy & Positioning
Your unique selling proposition, messaging and brand voice defined and agreed before design begins.
Identity Design
Logo systems, color palette, typography, iconography and imagery style — presented, refined and finalized.
Guidelines & Launch
A complete brand style guide plus collateral and launch materials, so every future touchpoint stays on-brand.
In detail
What this means for your project
A logo is the smallest part of a brand
Most businesses that ask for a logo actually need a system. A logo alone cannot tell your team which colour a WhatsApp flyer uses, how your Instagram grid should feel, what your invoices look like, or how to write about your own service without sounding like a different company each time. The Branding Basic package at ₦800,000 exists to close that gap: strategy, identity, guidelines and the collateral to apply it. What you end up with is a set of rules that lets anyone — your designer, your intern, your printer in Computer Village — produce something that still looks like you.
Strategy before visuals, and why it saves money
We start with who you serve, what you actually sell, and who you are measured against. In a market where three companies offer the same service at similar prices, positioning is what makes choosing you easy. That work produces your positioning, your messaging and your brand voice, agreed in writing. Only then do we design, because visuals argued without an agreed strategy turn into rounds of taste-based feedback that cost weeks. Clients who skip this step usually return later asking why their brand feels inconsistent everywhere it is applied.
Rebranding without throwing away what you built
If people already recognise your name, a rebrand is surgery rather than replacement. We audit what carries equity — a colour customers associate with you, a mark on your vehicles, a name people search for — and keep it working while modernising what holds you back. The rollout is planned in order: digital first, where changes are free, then printed and physical items as stock runs down, so you are not throwing away signage and stationery you paid for. Search visibility is protected at the same time, since a rename without redirects quietly erases years of ranking.
Applying a brand across Nigerian touchpoints
A brand lives where your customers meet it: your WhatsApp Business profile, Instagram, the invoice you send, the banner at an event in Lagos, the branded vehicle, the pitch deck for an investor. We supply the artwork and the rules for each, sized correctly and with fallbacks for the realities of local printing — CMYK versions, single-colour marks for embroidery and stamps, and files your printer can actually open. The guidelines document explains spacing, minimum sizes and what never to do, so the brand holds together when you are not the one applying it.
Client perspectives
Trusted for the thinking behind the work.
Since our new store launched, sales have increased by 50%. The checkout experience is seamless and our customers love it.
01/09
Branding & Creative questions
Asked before every project.
What does the Branding Basic package include?
Brand strategy (vision, values, audience personas, positioning), identity design (primary and secondary logos, color palette, typography, iconography), a full brand style guide, marketing collateral from business cards to presentation templates, digital presence designs, and brand launch materials — all for ₦800,000.
How long does a branding project take?
A complete identity typically takes 3–6 weeks from strategy through final guidelines, depending on feedback rounds and collateral scope.
Can you rebrand an existing business?
Yes — we evolve established brands without discarding the equity you have built, refreshing strategy, identity and collateral in a coordinated rollout.
Do I get the original logo files?
Yes. You receive editable vector source files, plus exports for web, print and social, in colour, single-colour and reversed versions. Everything belongs to you.
How many logo options will I see?
We present a small number of considered directions rather than a wall of options, each tied to the positioning we agreed. Direction is chosen first, then refined through defined rounds, which is faster than picking from twenty unrelated ideas.
Can you brand my business without a website project?
Yes. Branding is a standalone service. If you build a site later, with us or anyone else, the guidelines make that project cheaper because the visual decisions are already made.
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