Platform Strategy
We pick the channels worth your effort and say plainly which ones to drop.
Followers Who Buy
Social Media Marketing in Nigeria
Social media marketing in Nigeria — strategy, content, community management and paid social for brands that want their channels to bring in customers rather than just collect likes. Instagram, Facebook, LinkedIn, X and TikTok.
Channels that earn their keep
What you get
Monthly Content Calendar
Planned themes and posts, approved in advance — no scrambling for something to post.
Graphics & Short Video
On-brand designs and edits made for the formats each platform currently favours.
Community Management
Comments and DMs answered promptly, because unanswered enquiries are lost sales.
Paid Social
Budget put behind the posts already proving themselves organically.
Enquiry-Led Reporting
Reach and engagement, yes — but enquiries generated is the number that matters.
Deliverables
Everything included
- ✓ Channel audit & strategy
- ✓ Monthly content calendar
- ✓ Graphics & video content
- ✓ Captions & hashtag research
- ✓ Scheduling & publishing
- ✓ Community management
- ✓ Paid social campaigns
- ✓ Monthly performance report
The Process
From idea to impact in four steps
Audit & Positioning
We look at your channels, your competitors and what your audience actually engages with, then decide which platforms deserve your effort and which do not.
Content Plan
A monthly calendar built on themes your audience cares about, not random posting — with the mix of formats each platform currently rewards.
Create & Publish
Graphics, short video, captions and hashtags produced and scheduled, on brand and on time, with community management so comments and DMs get answered.
Measure & Adjust
Monthly reporting on reach, engagement and — where it matters most — enquiries. What works gets more budget; what does not gets dropped.
Client perspectives
Trusted for the thinking behind the work.
Since our new store launched, sales have increased by 50%. The checkout experience is seamless and our customers love it.
02/09
Social Media Marketing questions
Asked before every project.
Which platforms should my business be on?
Fewer than you think. A B2B consultancy belongs on LinkedIn and gains almost nothing from TikTok; a fashion brand is the reverse. We would rather you were excellent on two platforms than absent-but-registered on six, and the audit tells us which two.
How often should we post?
Consistency beats volume every time. A realistic, sustainable schedule your audience can rely on outperforms a burst of daily posting that stops after three weeks — which is what usually happens when the plan is too ambitious.
Do you create the content or do we?
We create it — graphics, short-form video edits, captions and hashtags. What we need from you is access to the real raw material: product shots, behind-the-scenes footage, your team. Brands that supply that consistently outperform brands relying on stock imagery.
Will social media actually bring sales?
It brings attention, trust and enquiries; the sale usually closes on WhatsApp, in a DM or on your website. That is why we track enquiries rather than stopping at follower counts — a page with 50,000 followers and no enquiries is a hobby, not a channel.
Can you run paid social ads as well?
Yes, and organic content works far better with a paid budget behind the posts that are already proving themselves. We manage Meta and TikTok ads alongside the organic calendar — see our Google Ads page for how paid campaigns are run and reported.