Keyword & Intent Research
We target what buyers search, not what sounds impressive in a report.
Leads This Month
Google Ads Management in Nigeria
Google Ads management in Nigeria — campaigns built around the searches your customers actually make, with conversion tracking from day one and reporting in Naira rather than vanity metrics. For businesses that need leads this month, not in six.
Spend that answers for itself
What you get
Conversion Tracking First
Set up before launch, so every Naira is traceable to an enquiry or a sale.
Negative Keywords
Aggressive exclusion lists so you stop paying for clicks that were never going to buy.
Landing Page Alignment
We fix the page the ad points at, because that is usually where the money leaks.
Search & Social
Google Search, Display and YouTube, plus Meta ads where the audience actually is.
Reporting in Naira
Spend, leads, cost per lead and return — in plain language, every month.
Deliverables
Everything included
- ✓ Account audit or fresh setup
- ✓ Keyword & competitor research
- ✓ Conversion tracking setup
- ✓ Ad copy & creative
- ✓ Campaign build & launch
- ✓ Ongoing optimisation
- ✓ Monthly performance reporting
The Process
From idea to impact in four steps
Research & Setup
We find the searches your buyers actually make, size the realistic cost per click, and build the account structure properly — conversion tracking first, not last.
Landing Page Alignment
Traffic is only half the job. We make sure the page the click lands on answers that exact search, because a good ad on a weak page just buys expensive bounces.
Launch & Optimise
Campaigns go live with tight targeting and a negative-keyword list, then get tuned on real data — bids, copy, placements and wasted spend cut weekly.
Report on Money, Not Clicks
Monthly reporting in Naira: what you spent, what it returned, and what we are changing next. Impressions are not a result.
Client perspectives
Trusted for the thinking behind the work.
Since our new store launched, sales have increased by 50%. The checkout experience is seamless and our customers love it.
01/09
Google Ads & PPC Management questions
Asked before every project.
How is Google Ads different from SEO?
SEO earns rankings over months and keeps working after you stop paying; Google Ads buys visibility immediately and stops the moment the budget does. Most businesses do best running ads for immediate leads while SEO compounds underneath — that way you are not renting your entire pipeline forever.
How much should I spend on Google Ads in Nigeria?
Your ad budget goes directly to Google, and the right number depends entirely on what a customer is worth to you and how competitive your keywords are. We size that with you before launch and will tell you honestly if your budget is too thin to compete in your sector. Our management fee is quoted separately, per campaign.
How soon will I see leads?
Ads can serve within days of launch, so first enquiries often arrive in the first week. The first month is largely learning — cutting wasted spend and finding which keywords convert — so judge performance from month two onward.
Do you handle Facebook and Instagram ads too?
Yes. Search ads catch people already looking for you; social ads create demand among people who were not. Which mix makes sense depends on whether your product is something people search for or something they need to be shown.
Do I keep control of my ad account?
Yes, always. We work inside your own Google Ads account, so the account, its history and the data stay yours if we ever part ways. Agencies that keep clients on their own account are holding your data hostage.